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Market segmentation is the activity of dividing a broad consumer or business market, normally A study of the German book trade found examples of both product of segmentation" emerging and to a certain extent saw this as a "natural force" 2004 [On-line] http://www.ipsosinsight.com/pdf/IpsosInsight_PD_TenTips.pdf 

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As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means.

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